Google optimizes its AdSense for Mobile mobile ad platform with a feature that better renders ads on mobile and wireless devices such as Apple’s iPhone, the Palm Pre and devices based on Google’s Android mobile operating system. These device-optimized mobile ads will load faster and fit better on small screens, ideally helping publishers make more money from people who visit the site and click on ads in the course of viewing the Web content. However, some financial analysts are less bullish on the impact mobile ads will have on the advertising market.
Google Oct. 5 sought to address a nagging hole in the mobile advertising market by tuning AdSense for Mobile for high-end smartphones such as Apple’s iPhone, the Palm Pre and devices based on Google’s Android mobile operating system.
[via Fierce Wireless]
