The ad marketplace AdMob has released a study that looks at how often the ads on its network are accessed by various mobile platforms. The iPhone ruled the roost at 40 percent, but Android’s figures showed considerably growth. “Android phones actually have only four to five percent of the U.S. market, and they account for 13 percent of usage of AdMob’s network,” said JBB Research CEO Julien Blin. “That’s interesting.”
While apparently iPhones rule the mobile ad marketplace, Android phones are making rapid headway and could soon overtake BlackBerry devices.
