The smartphone market seems to be shoe-in: Apple has momentum in the space reminiscent of its takeover of the MP3 player market years prior with the iPod. Despite this momentum, the discerning media planner working on mobile for something six months out should take note — Google’s Android is poised to crash Apple’s party.
Why? Three reasons:
Android Clones:
Specialized Versions:
Killer Apps:
[via AdvertisingAge]
